In January 1999, Family Car joined forces with two leading international publishers, Hearst Corporation and International Data Group (IDG). Re-named Motor-China, the magazine draws approximately 50% of its editorial from Troy, Michigan-based Motor Magazine, the leading monthly trade publication in the United States. Editorial from Motor enables Motor China to provide Chinese mechanics and automotive technicians with the latest information about automotive technology impacting the China market.
China is one of the world’s fastest growing automotive markets. Starting with only 5,000 cars in 1982, production soared to 507,100 units in 1998. By 2005, domestic passenger car production will exceed over 1 million units, according to China Business Update, an automotive consulting firm based in Amherst, Massachusetts.
Motor-China Magazine is to provide Chinese repair and maintenance organizations with up-to-date information about new products and the latest domestic and international developments in automotive technology. No other magazine in China is aimed exclusively at this market. Motor-China is unique because it can draw on the editorial resources of US-based Motor Magazine, the world’s leading monthly magazine for the automotive service and repair market.
Motor-China is unique in China because each issue includes a reader’s service card, enabling readers to contact advertisers. This service is not generally offered by other trade magazines in China and represents an important step forward in helping overseas Advertisers build sales inside China.
Motor-China is published jointly by China North Vehicle Research Institute, Hearst Corporation and International Data Group (IDG) China.
China North Vehicle Research Institute is one of the China’s leading automotive research institutes specializing in design and development of vehicles for both civilian and military applications.
The Institute recently unveiled a new prototype passenger car for the consumer market, the“Lucky Star”which has been favorably reviewed by both domestic and overseas automotive experts.
Hearst Corp. is one of the world largest diversified communications companies. Its major interests include magazines, newspapers and business publishing, cable networks, television and radio broadcasting, Internet businesses, television production, and distribution of newspaper features. Its automotive publishing business includes Motor Magazine, founded in 1903; Motor Books for the automotive aftermarket; and Motor Professional Books which publishes manuals for the automotive service and repair industry.
International Data Group(IDG) is the world’s leading information technology(IT) media, research and exposition company. With over 20 Chinese-language publications, numerous trade shows and 700 employees in China, IDG is also the country’s largest business-to- business publisher in China. Founded in 1964, IDG had 1998 revenues of $2.35 billion and has more than 9,000 employees in 75 countries. IDG’s diverse product and services portfolio spans six key areas including print publishing, online publishing, expositions and conferences, market research, education and training, and global marketing services.